Via Cola di Rienzo (Prati Shopping)
Mon–Fri: 10:00-20:00Sat: 10:00-20:30Sun: 11:00-19:30
Prati's main shopping hub — a more refined, less chaotic version of Via del Corso. Popular with local Romans who avoid the tourist-heavy centre. Good mix of Italian and international brands alongside independent boutiques. Strong food retail (Castroni coffee and gourmet deli at #196).
Via Cola di Rienzo, 00192 Roma RM, Italy
Shopping Street — Prati | Area: Prati | ~80 shops; mix of fashion, food, services | Brands: Zara, United Colors of Benetton, Geox, Coin Excelsior, Castroni gourmet deli, Italian shoe boutiques, jewellery shops | Transport: Metro A (Lepanto). Bus: multiple lines on Via Cola di Rienzo.